Wrexham secured consecutive promotions at the weekend with owners Rob McElhenney and Ryan Reynolds discovering how much they can spend in League One.
Wrexham became the first team in the Football League since Southampton between 2010 and 2012 to secure back-to-back promotions.
An incredible 6-0 victory over Forest Green Rovers sealed their destiny on Saturday afternoon, with the Reds reaching the third tier for the first time since 2005.
Phil Parkinson‘s men have flirted with the idea of going up for most of the season and now it has become reality, plans can start ahead of next season.
Hollywood owners Rob McElhenney and Ryan Reynolds have accelerated the club’s progress with their deep pockets and aim to continue that trend in League One.
How much Rob McElhenney and Ryan Reynolds can spend in League One
Wrexham had the biggest budget of any team in League Two as they attracted ex-Premier League stars Steven Fletcher and James McClean to the Racecourse Ground last summer.
McElhenney and Reynolds have also shown an incredible ability to generate cash, with their revenue for the current season eclipsing £20 million, putting them on par with most Championship clubs.
According to the Athletic, Wrexham’s revenue streams, including the millions earned from the Welcome to Wrexham documentary, point towards them being competitive in the transfer market.
The report states the Reds can spend up to 60 per cent of their annual turnover on wages. Their turnover in 2023, as revealed by the club’s official website, was just over £10 million.
This means they can afford to spend up to £6 million on wages, putting them in a healthy position to strengthen their already strong squad.
Wrexham will want to challenge at the top of League One
Parkinson is experienced in the third tier having won promotion to the Championship with Colchester United and Bolton Wanderers.
The former Bradford City boss knows what it takes to escape the third tier and with a healthy budget offered to him, he can build a squad capable of challenging at the top.
That won’t be easy by any stretch as Wrexham have eight players running out of contract this year and 10 players aged 30 or above with an extra four turning 30 this year, including Paul Mullin and Elliot Lee.
Parkinson has already been told this is his biggest issue and he must navigate his focus towards signing talented gems who can develop over time.
Although a busy summer of incomings and outgoings awaits Wrexham, the most important thing for them is nailing their recruitment, perhaps following a similar strategy to Luton Town.
They rose up the divisions thanks to their astute recruitment strategy with McElhenney and Reynolds looking to not only emulate their success but surpass it.