Wrexham fans will be pinching themselves after their beloved club just spent close to £40m in one transfer window.
After years in the National League and owners that took the club to the brink of the abyss, Ryan Reynolds and Rob McElhenney have brought unprecedented times to North Wales.
Phil Parkinson has assembled a squad that are ready to compete at the higher reaches of the Championship and Wrexham’s owners are targeting the Premier League by 2027.
Wrexham have no PSR worries even after a hefty summer transfer outlay, however, it hasn’t always been such a positive story for Reynolds and McElhenney when it comes to the numbers behind the progress.
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Wrexham faced £20m loss back in 2023
Speaking on season two episode fourteen of the ‘Welcome to Wrexham’ documentary series, Reynolds and McElhenney laid bare the chilling financial loss they would make if Wrexham had not won promotion from the National League.
With three games to go, promotion was in the balance even after a remarkable 3-2 victory over rivals Notts County with Ben Foster saving a last minute penalty.
The Wrexham owners broke down the figures into ‘Football Maths’ and showed they were about to make a $28m (£20m) loss had Parkinson’s side not made it into the EFL.
| Wrexham’s financial status in 2023 | Profit/loss |
| Return to the EFL | -$4,328,144 |
| Improved stadium | $24,000,000 |
| Increased attendance | +$2,000,000 |
| Positive difference | +priceless |
| No promotion | -$2,200,000 |
| Worst case scenario total | -$28,128,144 |
After spending nearly £40m this summer, Reynolds and McElhenney have since overseen three successive promotions and their financial security is now looking in a much healthier position.
It is only increasing after Wrexham announced record commercial sales during their pre-season tour down under this summer.
Wrexham must not take present times for granted
The story of Wrexham’s rise through the English football pyramid has captured the imagination of the footballing world on a global scale.
However, the supporters must enjoy the ride and not take for granted the position their club are now in after years of pain.
Clubs like Luton Town and Coventry City have made miraculous steps up the leagues into the Premier League and then found themselves crashing back down.
Wrexham have invested in a lot of smart signings this summer. However, even after spending more than the majority of their divisional rivals, surviving relegation would still be an exceptional achievement.