Ryan Reynolds is launching a Wrexham inspired beer range called It’s Always Sunny in Wrexham, which pays homage to the Welsh club.
Since Ryan Reynolds and Rob McElhenney took over Wrexham in 2020 the club has gone from strength to strength. Last season the Red Dragons were promoted from the National League, the fifth tier of English Football, to play in League Two for the first time in fifteen years.
The Hollywood pair have also taken the club to new heights away from the pitch too, largely thanks to the Disney+ documentary, Welcome to Wrexham. The docuseries shared a behind-the-scenes glimpse at the goings on behind the club, and went down a storm as it attracted legions of new fans to the team.
Ryan Reynolds is launching a Wrexham inspired beer range
Never one to let an opportunity pass him by, Ryan Reynolds has decided to cash in on Wrexham’s commercial appeal by launching his own range of football-inspired lager.
Reynolds is reportedly venturing into the world of beer after selling his American Aviation Gin brand in a deal worth up to $600 million.
The Mirror reports Reynolds has already began working on the new brand with names trademarked in both the UK and United States. Taking advantage of Wrexham’s brand, he has decided to name one of his new beer brands, It’s Always Sunny in Wrexham, which is a riff on co-owner Rob’s TV series It’s Always Sunny in Philadelphia.
He is also launching ‘R&R Lager’ which stands for Rob and Ryan. There’s also ‘Max Effort Lager’ which is a reference to the Deadpool star’s film production company.
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Rob and Ryan have already had a huge return on their initial investment
Reynolds and McElhenney’s decision to buy the club outright in 2021 has already paid huge dividends. The pair paid just £2 million ($2.5m) for Wrexham in 2021, and have already seen a major return on their investment.
According to Saxo Bank, the club is now worth £8 million (just over $10m), which is a 300 per cent increase in just three years. This is largely down to the club’s success on the pitch getting promoted, as well as their brand off it, which has been bolstered by the Disney+ documentary and a pre-season tour of the US this summer.