Wrexham are looked upon with envy by some clubs in the English football pyramid due to their rapid rise through the divisions from National League obscurity.
Owners Ryan Reynolds and Rob McElhenney have worked hard to progress Wrexham as a football club both on and off the pitch and are reaping the rewards.
Wrexham is now valued at £100m and the club are targeting their third successive promotion, currently sitting third in League One.
Phil Parkinson was afforded the luxury of adding three quality players to his Wrexham squad in the January transfer window but for some clubs in the division, life doesn’t run as smoothly as it appears to do at the Racecourse Ground.
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Cambridge United to feature in TV documentary series
‘Welcome to Wrexham’ has been a huge reason behind the rise of the popularity of the club, reaching a global audience far beyond the town in North Wales.
As per BBC Sport, fellow League One side Cambridge United are set to be the latest club to embark upon a TV documentary series, to be made by CBS Sports.
The documentary will follow the club during their attempts to stay in the division in the final few months of the season. The club have released a statement confirming their participation.
Cambridge United’s statement read: “The series will seek to capture the drama of the end of season on the pitch, whilst showcasing the club set against the iconic city of Cambridge through its supporters and stakeholders.
“Additional episodes will focus on the history and heritage of the club, highlight the city as being the birthplace of the rules of Association Football and provide an insight into pre-season and start of the 2025-26 season.”
Cambridge seeking to replicate success of ‘Welcome to Wrexham’
The rise in interest across the globe following Wrexham’s documentary series can only benefit the club both on and off the pitch.
The Red Dragons have had their plans accepted for the Kop Stand by the borough council and the Wrexham owners are hoping the new ground brings in additional revenue.
Cambridge will be hoping that their own documentary series can drive interest from North America where the show will primarily be aired, which can then in turn increase their own revenue.
Documentary series are just one way that football clubs are trying to promote themselves commercially and ultimately raise the profile of their club. The bigger the club, the more attractive it becomes to better players.