Ryan Reynolds and Rob McElhenney announce Wrexham’s Racecourse Ground will be renamed following a sponsorship deal with STōK Cold Brew Coffee.
Wrexham are a club reborn under the co-ownership of Ryan Reynolds and Rob McElhenney. The club recently celebrated promotion back to the Football League after a fifteen-year hiatus and it’s very much onwards and upwards from here.
Wrexham has a rich history, and the Racecourse Ground, built in 1864, is the world’s oldest international football stadium which still hosts international games.
However, a new era is about to be ushered in after the Hollywood pair unveiled a deal to rename Wrexham’s ground.
Wrexham’s stadium will now be known as the SToK Racecourse
STōK Cold Brew Coffee, one of the larges cold brew coffee brands in the US, has been announced as the official sponsor of the Racecourse Ground.
The Racecourse Ground will become known as the SToK Racecourse under the terms of a new sponsorship deal, making it the first time the stadium will have had a sponsor.
The sponsorship is effective beginning July 1, 2023, and STōK say they are committed to the history of the team by keeping the historic “Cae Ras” or “Racecourse” part of the official stadium name: “STōK Cae Ras” “STōK Racecourse”.
Reynolds and McElhenney announce the deal in hilarious video
Wrexham co-owners McElhenney and Reynolds announced the stadium’s name change in a light-hearted video where they decide to secretly replace the team’s traditional afternoon tea with SToK Cold Brew Coffee to see if they would notice.
A joint statement from McElhenney and Reynolds read: “We wanted a stadium sponsor that captured the vitality and energy of Wrexham while also, like Welsh, being a bit of a learning experience to say. SToK Cold Brew Coffee fit the bill perfectly.
“We’re incredibly excited and a little overcaffeinated.”
Brittney Polka, vice president of Ready-to-Drink Beverages at Danone North America, said: “Some may wonder why a US-based cold brew brand would sponsor a tea-drinking Welsh football team.
“The answer: SToK is all about bold moves.
“We were captivated by the story of Wrexham – the team, the fans, and the community – and we’re honoured to be welcomed into the Wrexham family.
“We’ll be cheering on the Red Dragons and raising our cold brews from afar.”
Wrexham executive director Humphrey Ker added: “We are delighted to welcome SToK to the Wrexham family.
“Having secured the support of the club advisory board and understanding that the majority of fans were happy for the stadium to be sponsored, we were delighted to partner with one of the fastest growing cold brew coffee brands in the US, as their ambitions and upward trajectory matches our own.”