Wrexham have become a global powerhouse under the ownership of Ryan Reynolds and Rob Mac.
The duo purchased Wrexham for £2m in 2021, and just over four years later, the club was given a £350m valuation.
After already welcoming the Allyn family on board, Ryan Reynolds and Rob Mac want more investment in Wrexham as they look to develop even more.
The Red Dragons posted a record turnover of nearly £27m during their 2023/24 League Two season.
Wrexham could earn £50m in revenue during their first Championship campaign as well.
Now, CEO Michael Williamson has discussed the club’s brand and how they are already competing with some Premier League teams.
Michael Williamson compares Wrexham to Premier League teams
Our finance expert, Adam Williams, explained earlier this month how Wrexham’s expected revenue compares to Championship teams.
He said: “Revenue was £27m in 2023-24 in League Two, which was more than double their total in the National League. In League One, I suspect they’ll have been somewhere around £35m. And the club have said they are expecting turnover of £50m in the Championship.
“That’s unheard of for a team coming up from League One with no history in the Championship. It means that they will generate more revenue than pretty much every club besides those who have recently been relegated from the Premier League and are benefiting from parachute payments.”
Now, in an interview with the Financial Times this week, club chief Williamson has said that, from a commercial standpoint, Wrexham are already a mid-table Premier League team.
He stated: “I think where we are punching above our weight is we have a Premier League brand.
“From a commercial standpoint, we would probably be in mid-table.”
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Premier League commercial revenue vs Wrexham
The piece from the Financial Times says that teams that placed between 8th and 14th in the English top-flight in 2023/24 took home between £20m-£30m in commercial revenue.
While we won’t have the figures for the Dragons’ revenue this season for some time, Williamson’s comments suggest a figure in that ballpark is expected.
On the growing Wrexham brand, he added: “Getting distribution of our brand, I think, is going to see significantly increased overall merchandising and retail figures. But we simply don’t know [by how much] because it hasn’t been there before.”