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Double-figure growth and £189.3m turnover, the details Wrexham fans need to know after 25/26 home kit launched

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Wrexham have revealed their home kit for the upcoming 2025/26 season on July 9.

After announcing a new partnership with Ancestry, Wrexham’s training kit for the forthcoming campaign was shared earlier this week.

Fans had mixed reactions to the kit, which players have been pictured wearing already during their 2025 pre-season tour of Australia.

Now, Wrexham’s 2025/26 home kit, which will be showcased later this week against Melbourne Victory, has been revealed by the club.

Once again, the Red Dragons jersey has been produced by Macron and we have taken a look at everything fans need to know about the club’s partnership with their long-time supplier.

Wrexham crest on a red home shirt.
Photo by Robbie Jay Barratt – AMA/Getty Images

When does Wrexham’s kit deal with Macron end

Macron have been the official kit supplier of Wrexham since all the way back in 2016.

Their last deal with the company was thought to be coming to an end.

However, Wrexham announced a new deal with Macron last month. The exact length isn’t clear, with it described by the club as ‘multi-year’.

Wrexham CEO Michael Williamson commented after the partnership was renewed, saying: “We are very pleased to continue with Macron as our Official Technical Kit Supplier as we enter the second tier of the English Football League for the first time in 43 years. Macron have partnered with us over the past nine years and have shown that they understand us as a Club and brand, supporting both the Club and its community on this remarkable journey that we are on together with our loyal fans.

“We look forward to benefiting not only from their excellent design, manufacturing quality and sportswear technology, but also from their distribution reach now that Wrexham AFC replica kits, trainingwear and apparel will be globally available to fans through major retail outlets in USA, Europe and Australia/New Zealand as well as online.”

How much is Wrexham’s kit deal with Macron worth

The exact figure Wrexham are going to earn from their latest deal with Macron isn’t known.

However, the company have undergone sizable growth during their partnership with the Red Dragons.

Wrexham posted record profits in 2023/24, and their kit supplier had a similarly successful fiscal year.

Leader Live previously reported that Macron announced double-figure growth for the financial year ending 2024.

They posted a turnover of €223.6m (around £189.3m), which was up from €196.6m in 2023 and €170m in 2022.

Macron’s CEO has previously commented on the partnership with Wrexham, saying: “What Wrexham AFC have achieved in recent years has been remarkable. We are thrilled to have been a part of it and to continue this sporting journey together.

“The interest, loyalty and overall engagement has grown steadily, driving us to create collections that truly reflect the passion for this shirt of both the players and the fans. This is our philosophy – one we bring to our work every day and are proud to share with Wrexham, in a partnership that exemplifies how sport, passion and innovation can come together to create something truly special.”

How much is Wrexham shirt sponsorship deal with United Airlines worth

United Airlines are once again the front-of-shirt sponsor for the Dragons going into 2025/26.

It has previously been shared that Wrexham’s shirt sponsorship deal with United Airlines is worth in the region of £5m to £6m per year.

How to buy Wrexham home kit in United States, Canada and Australia

Wrexham have already confirmed how fans around the world will be able to buy the new Wrexham home kit in store.

The shirt will be available from the following retailers; Classic Football Shirts (UK), Pelé Soccer (USA), Dick’s Sporting Goods (USA) JD Sports (USA), Evangelista Sport (Canada), Ultra Football (Australia) Rebel (Australia), Unisport DK (Nordics).