Wrexham are going from strength to strength through the English football pyramid.
Rob McElhenney has refused Wrexham ‘consolidation’ claims as he and Ryan Reynolds look to further progress the Red Dragons.
Phil Parkinson knows the perils of the Championship and will be busy generating a Wrexham squad that can compete with some of the giants in the division next campaign.
Wrexham’s ultimate goal is to reach the Premier League and whilst that seemed a long way off in the obscurity of the National League, a recent report shows the dream may be closer than expected.
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Wrexham’s commercial revenue rivals Premier League clubs
According to a recent financial report from The Athletic, the incredible rise of Wrexham can be seen through extraordinary figures from their commercial revenue.
After publishing their financial report for the 2023-24 season, Wrexham gained £19.7m in commercial revenue for their season in League Two.
That figure put the club 19th in England for the highest commercial revenue income and was better than five Premier League clubs, Bournemouth being one of those who are now chasing Europe next season.
It is estimated that figure will be much higher for their League One campaign and Wrexham should receive a £40m boost amid promotion to the Championship.
They are proving they can compete at the highest level on and off the pitch.
‘Welcome to Wrexham’ documentary makes no direct financial return
One major aspect behind the revenue of the club is the popularity of the ‘Welcome to Wrexham’ documentary.
‘Welcome to Wrexham’ season four is set to be released on May 15th but the club makes no direct financial return from the series, instead exposure to lucrative commercial deals drive their revenue.
For example, their shirt sponsor of United Airlines is reportedly worth up to £6m per season, whilst stadium naming rights with STōK Cold Brew Coffee also rake in a reported seven figure sum.
The Wrexham owners know they have a unique model of running a football club and Premier League clubs are jealous of Wrexham in terms of their popularity in North America.
The jealousy may soon extend to matters on the pitch if the Red Dragons can continue to produce results as well as generating impressive numbers off it.