Wrexham are now one step away from reaching the top tier of English football.
Wrexham’s ultimate goal has always been to reach the Premier League under owners Ryan Reynolds and Rob McElhenney – now they are one step away.
The Championship will be a huge step up in quality but Wrexham’s incredible commercial revenue means the club are well-equipped to hold their own within the division.
Reynolds agrees with McElhenney over ‘consolidation’ as the Wrexham owners continue to be ambitious and Humphrey Ker has outlined exactly what the Red Dragons will need to do in the coming seasons.
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Humphrey Ker outlines Wrexham’s spending intentions
Speaking on the latest episode of the ‘High Performance’ podcast, Ker has outlined the challenge that Wrexham face in terms of competing in the Championship and then moving into the Premier League.
Ker stated: “It will come with a big challenge because suddenly we will need to probably quadruple our playing budget easily just to have a shot at staying in the Championship.”
Wrexham’s community director is under no illusions how tough the challenge is going to be and knows that financial backing will be required for the Red Dragons to compete.
Ker explained: “If you want to finish mid-table, upper mid-table, you’re talking about 6x something like that what we’re doing and if you want to get in the Premier League it’s 10x pretty much.”
Humphrey Ker explains how Wrexham’s transfer strategy will change
Phil Parkinson knows that he will need to strengthen in certain areas this summer. Wrexham are linked with a move for Callum Robinson following Cardiff’s relegation to League One.
However, Ker has admitted that in the past the club has concentrated on ‘quick fixes’ when it comes to their recruitment and knows that needs to change.
Ker stated: “Again going back to my point with Liverpool, it feels like there is a long-term vision there, people don’t always agree with how FSG go about it but I think they have a plan of sorts and they stick to it,
“That actually is something we’re transitioning to more now because we were a little fly by the seat of our pants, ‘this will do to get us out of here’ we don’t need to think five, ten years into the future, we’ve just got to get to May and see what happens.
“Now we’re starting to be like ‘oh we might go into the Championship and that’s going to be really expensive and really hard and how do we protect ourselves from yo-yoing up and down.”