Potential £8m blow could be just the start for Wrexham as Rob Mac and Ryan Reynolds sent stark warning

Add as preferred source on Google

Wrexham have been sent a warning from a finance expert amid their slow start to the 2025/26 season.

Since Ryan Reynolds and Rob Mac took the reins at Wrexham, the club has improved in every aspect.

On the pitch, they have climbed out of the National League and won three promotions in a row to reach the Championship.

Behind the scenes, the latest figure given sees Wrexham valued at £350m as Mac and Reynolds eye a stake sale.

In their first season in the second tier of English football since the 1980s, the Dragons are expecting a club-record revenue of £50m.

Meanwhile, Michael Williamson has said that Wrexham are competing with some Premier League teams when it comes to commercial revenue.

However, their continued success, brought about by a growing international audience, has largely been built on the club winning.

They are the first side in EFL history to go back-to-back-to-back, and even in Phil Parkinson’s first full season, they still won most of their matches before losing in the National League play-offs.

• READ MORE: EFL club now ‘really keen’ to sign Ollie Palmer while second Wrexham player is ‘free to leave’

Wrexham’s start to 2025/26 Championship season

Ahead of 2025/26, Mac played down consolidation for Wrexham in the Championship.

Rob and Ryan want to reach the Premier League by 2027, but so far, life in the second tier is proving difficult.

Losing to Southampton and West Brom was understandable, given that they have Premier League-level players and should be in the top-six mix this season.

However, Wrexham drew 2-2 with Sheffield Wednesday last weekend – a side that has been torn apart amid financial problems over the summer.

After that draw, Opta has predicted that Reynolds and Mac’s club will suffer relegation from the Championship this season, finishing in 23rd place.

There is obviously still a long way to go in the 2025/26 campaign, but early indications suggest the Welsh side are much more likely to be in a relegation battle rather than vying for promotion this term.

• READ MORE: EFL pundits clash over Millwall vs Wrexham score prediction, ‘something about them…’

Wrexham sent warning over relegation

Should Wrexham indeed suffer relegation this season, finance expert Adam Williams has spoken to The Wrexham Insider about how the club could deal with such a blow.

He said: “There is about an £8m drop-off in terms of TV revenue going from the Championship back to League One. That’s a big drop-off, of course, but I think the real danger for Wrexham is what relegation would do to their commercial income and the marketability of Rob Mac and Ryan Reynolds’ project.

“Their massive commercial income is predicated on their narrative as a club under the owners, and so far the story has been one of relentless success, storming up the divisions.

“They are a unique case in the sense that a huge chunk of their revenue is coming from overseas fans. And that demographic probably aren’t ‘fans’ in the same way that bedrock Wrexham supporters are. Their loyalties aren’t as fixed and, if the story fizzles out, they might look elsewhere in football for the next team – or entertainment brand – to follow.

“I don’t doubt that there are a tonne of new Wrexham fans who will remain loyal to the club, but are the majority of the people who bought a Wrexham shirt this summer lifelong fans? I’d be sceptical of that. Perhaps they could spin something positive from a marketing perspective out of relegation – if anyone can, it’s this ownership regime. But that said, this is why I question how sustainable the project is.

“Whatever happens, they are going to leave Wrexham in a better state than they found them, but this kind of commercial trajectory is hard to sustain in the long term.

“Relegation certainly isn’t going to be an existential threat or anything like that. Far from it. They are investing in the future with the stadium and so on, after all. But at some point, there will be setbacks. And I do think relegation would be emblematic of some of the unique risks of Wrexham under the current ownership. It will be interesting to see how resilient the club is to them financially.”